Pogo! Launches AudioRave, The Thinnest MP3/USB Drive Available

Unique First-Of-Its-Kind Design Enables Users To Separate Battery Pack From USB/Player

BREA, Calif., Oct. 23, 2003 – PoGo!, a leader in portable digital audio (MP3) technology and cutting-edge personal electronic products for consumers and businesses, today launched AudioRave, a 128MB MP3/WMA Player and Portable Data Storage Device which has the unique feature of a removable battery pack making it a t true first-of-its-kind.

At an MSRP of only $99.99, the AudioRave 128MB MP3/WMA Player and Portable Data Storage Device is smaller than a pack of gum when removed from its battery pack and weighs a mere 16 grams. By removing the top portion of the AudioRave player from the battery pack, a full-size USB plug is revealed, which connects directly to any USB port on any computer, doing away with any unnecessary cables that are required on other, less advanced, MP3 players. Once the player is plugged into the computer, it is instantly recognized as a removable hard drive. This allows users to easily drag and drop any file, whether it be music, image, video, or any other form of data imaginable from their computer onto the AudioRave, or vice versa.

“The AudioRave has the best of all worlds, small but packed with many incredible features as well as an incredible price point that makes it a winner for holiday gift giving,” said Robin McSurley, Vice President of Sales for PoGo!. “We are truly excited about this player.”

AudioRave includes such features as 128MB of built-in memory and a backlit LCD display, repeat modes, equalizer modes and ID3 Tags, which presents song information for instant recognition of track titles. Also included with the AudioRave are earbud headphones, neck strap, USB cable, software CD, user manual, and one AAA battery. AudioRave is MacOS 9.2 or above compatible as well as Windows 98 SE, Windows ME, Windows 2000 and Windows XP.

About PoGo! Electronics
PoGo! Electronics, Ltd. (www.pogoelectronics.com) is the developer and marketer of innovative, industry-first personal technology products, led by industry veterans who are proven leaders in the consumer electronic market. The corporate headquarters for PoGo! Electronics and home base for sales and customer service are located in La Mirada, Calif., USA, with all product manufacturing done in Asia by engineering teams in both locations.

Certain statements in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Additional information concerning forward-looking statements is contained under the heading of risk factors listed from time to time in the Company's filings with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information.