Pogo! Introduces its successful RadioYourWay LX to Europe

Brea, Calif., August 16, 2005-- PoGo!, today announced that due to their great success of Radio YourWay LX in the United States, it has introduced a new version of Radio YourWay LX for the European Market. With the new built-in support for European radio frequencies, radio enthusiasts in Europe now, for the first time have the freedom to listen, record, rewind and play-back all of their favorite AM/FM radio programs, plus much more.

Radio YourWay LX gives users the ability to record radio talk shows, sports programs and favorite music while at work or unable to listen to a show in real-time. Recording is as simple as pressing a button to record a particular broadcast totally unattended. The user also has the ability to set up the unit to record daily or weekly programs. 

In addition to the radio recording ability, Radio YourWay LX features include an MP3/WMA player, voice recorder, portable storage device and direct MP3 recording, which allows users to record audio directly from their CD, cassettes, or TV etc. in MP3 format without the use of a PC. The user can listen to live or recorded broadcasts through the high quality built-in speaker or the earbud headphones that are included.

“We listened to our customers in Europe and are now delivering on their wish,” said Robin McSurley, VP of Sales and Marketing for PoGo!.  “Radio YourWay LX has been so successful in the US, that it is sure to be a hit in Europe.”

About PoGo! Electronics, Inc.
PoGo! Electronics, Inc. is a developer and marketer of innovative, industry-first personal technology products, led by industry veterans who are proven leaders in the consumer electronics industry. Corporate headquarters for PoGo! Electronics and home base for sales and customer service is located in La Mirada, Calif., with all manufacturing of product done in Asia with engineering teams in both locations. www.pogoelectronics.com.

Certain information included in this communication contains statements that are forward-looking, such as statements relating to the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven sales of the Company's products, risks associated with the software development process and risks related to the transition to a new management team. Certain of these risks and other risks are described in the Company's Registration Statement on Form SB-2 and Form 10-KSB filed with the Securities and Exchange Commission (SEC). The registration statement is available from the SEC's Web site at http://www.sec.gov/