BREA, Calif., Mar 21, 2005 (CCNMatthews via COMTEX) -- PoGo! today announced that it is working in collaboration with AMD (NYSE:AMD) to integrate the AMD Alchemy(TM) Au1200(TM) processor into its second-generation portable media player (PMP).
The Au1200 processor has been optimized for portable video players and enables a new generation of conveniences and features such as scalable DVD-quality displays, long-lasting battery life and effortless video content transfers directly from digital video recorders.

"The integration of the Au1200 processor in next-generation PoGo! PMPs is good news for consumers seeking living-room quality video entertainment on the go," said Iain Morris, senior vice president, Personal Connectivity Solutions Group, AMD. "Combining AMD's expertise in embedded processing with PoGo!'s leadership in handheld portable multimedia should result in a compelling, feature-rich PMP."

"Utilizing the Au1200 processor will allow PoGo! to further enhance the capabilities of its portable media players," said Robin McSurley, vice president of Sales and Marketing for PoGo!. "We are thinking ahead and positioning our products to be the leaders in the digital media market."

For consumers, PMPs containing Au1200 processors provide a simplified user experience and more entertainment value. For example, PMPs containing the Au1200 processor can connect directly to digital video recorders and transfer video content without the need to transcode the file through a personal computer, thus greatly reducing the time it takes to download and playback fresh video entertainment.

About PoGo! Electronics, Inc.

PoGo! Electronics, Inc. is a developer and marketer of innovative, industry-first personal technology products, led by industry veterans who are proven leaders in the consumer electronics industry. Corporate headquarters for PoGo! Electronics and home base for sales and customer service is located in La Mirada, Calif., with all manufacturing of product done in Asia with engineering teams in both locations. www.pogoelectronics.com.

About AMD's Personal Connectivity Solutions Group (PCSG)

PCSG delivers a portfolio of processors that are designed to address customer needs for high-performance, low-power embedded solutions. PCSG offers technologies from the AMD Alchemy(TM) Solutions and the AMD Geode(TM) Solutions product families covering a wide range of applications. Target markets for PCSG include multimedia, access and computing devices, and growth opportunities in consumer electronics and communication segments.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, Alchemy, Geode, Au1200, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Certain statements in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Additional information concerning forward-looking statements is contained under the heading of risk factors listed from time to time in the Company's filings with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information.

CONTACT: AMD
Cheryl Sekel, 512-602-6292 (Public Relations)
email: cheryl.sekel@amd.com

Copyright (C) 2005, CCNMatthews. All rights reserved.
NEWS RELEASE TRANSMITTED BY CCNMatthews
INDUSTRY KEYWORD: MUL - Multimedia
SUBJECT CODE: PDT - NEW PRODUCTS/SERVICES

Certain information included in this communication contains statements that are forward-looking, such as statements relating to the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven sales of the Company's products, risks associated with the software development process and risks related to the transition to a new management team. Certain of these risks and other risks are described in the Company's Registration Statement on Form SB-2 and Form 10-KSB filed with the Securities and Exchange Commission (SEC). The registration statement is available from the SEC's Web site at http://www.sec.gov/