Pogo! Wins 2004 Next Gear Innovations Award from PC World

BREA, Calif., January 6, 2004 – PoGo!, a leader in portable digital audio (MP3) technology and cutting-edge personal electronic products, today announced it was honored by PC World with a 2004 Next Gear Innovations Award for the PoGo!'s Radio YourWay, the only available handheld digital AM/FM radio recorder.

The inaugural Next Gear Innovations Award winners were announced in the Next Gear section of the February 2004 issue of PC World (online now and on newsstands January 20) and will be presented with trophies at ShowStoppers media reception held during 2004 International CES at the Venetian Hotel in Las Vegas.

The first ever PC World Next Gear Innovations Awards recognizes both benchmark and breakthrough products that set the standard for innovation with unique qualities that distinguish them from the pack. PC World’s editors compared many products before narrowing the field to 17 winners.

“These are among the most inventive devices available, breaking the boundaries of the computer and consumer electronics worlds while pushing the limits of technology,” stated Harry McCracken, editor of PC World. “These are trend-setting products that help define industry standards and raise the bar for creativity in the future. Congratulations to PoGo!'s Radio YourWay.”

Radio Your Way, is the only portable digital AM/FM radio recorder. Radio YourWay enables users to set a timer or record real-time AM/FM radio as well as listen to their favorite shows at convenient times and locations of their choice. Recording is as simple as pressing a button to record a particular broadcast totally unattended or set it up to record daily or weekly programs. Radio YourWay can also be used as a voice-recorder or to listen to skip-free MP3 music. For more information about Radio Yourway please visit www.pogoelectronics.com.


PoGo! Electronics is the developer and marketer of innovative, industry-first personal technology products, led by industry veterans who are proven leaders in the consumer electronic market. Corporate headquarters for PoGo! Electronics and home base for sales and customer service is located in La Mirada, Calif., USA, with all product manufacturing done in Asia by engineering teams in both locations.

Certain statements in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Additional information concerning forward-looking statements is contained under the heading of risk factors listed from time to time in the Company's filings with the Securities and Exchange Commission. We do not assume any obligation to update the forward-looking information.